Do you know what your first impression is on others? When speaking with Job Seekers what impression do you leave?
I believe first impressions are one of the keys to recruiting success. Everyone we talk to has a problem that they want us to solve.
If you are talking to a Job Seeker, for the first time, what is the impression you want to leave with them? Are they applying to your job advert? Were they referred to you from a friend? Are they calling you back? Why are they calling you and how can you help them out? How can they help you? Are you listening to their problem? All Job Seekers are not the same – do not treat them that way. You have to listen to what they are actually saying. Why are they looking for a new job? How can you help them? When I am talking to a new Job Seeker, I want them to know that I am their partner and ally, their Trusted Advisor. True, they may not be a fit for the job I am recruiting for but I want to give them some kind of advice or direction, to help them in their job search.
Too many recruiters treat the job seekers like a herd of cattle. Take the extra time (just a couple of minutes) and spend it talking with them. A majority of my candidates are from referrals. They reach out to me directly through LinkedIn, Twitter and Social Media. I can’t help all of them find jobs – not even close – but what I can give them is some advice and hopefully Hope, in their job search.
Let them know up front, what to expect from you and as a new Job Seeker, what you expect from them. Keep them in the loop the entire process. Don’t be afraid to give them the bad news as well as the good. Make them feel at ease while working with you and make sure they feel that they are an intimate part of this process. The new Job Seeker should be involved throughout so they can start feeling comfortable with how you recruit. As stated above, be their true Consultant and Trusted Advisor. This is your one chance to put yourself in that category with them, versus just another staffing firm.
Think back, on your last Job Seeker. What was your first impression, on them? Can you do better?